The sample business writing I found was written by Wells Fargo. It has to do with owning a home and setting up your mortgage with them. The format they used for writing this was to put the different points into spate boxes. They made the broader point on the left side and then explained more on the right. I feel this was effective as it doesn’t make a customer feel overwhelmed by information that has a tendency to be confusing to people. By reading this I am able to understand the greater benefits that Wells Fargo has to offer. I feel the main reason it is an effective is I would consider using them if I was purchasing a home in the near future.
Wednesday, September 14, 2011
I feel like it is a bad idea for companies to use overly formal words and corporate-speak. As a person who uses the internet I feel that when on an overly complicated website I am less likely to go on the site again or purchase anything from the company. Unless the company’s website will only be used by people who are able to comprehend the corporate-speak. You are essentially alienating your perceptive clients. I believe that many companies communicate this way because the powers at the top of these companies have been around for a while. As a result of this these owners are hesitant to change anything. It as if they believe that since their company is making money and has been they have no motivation to change the way they operate. One thing is for sure that if you want to make more money you need more people to be on your website. They need to like what they say, and be able to comprehend it. Lastly they need to leave the website liking what they saw and planning to spend their money on whatever it is your company is selling.
Monday, September 5, 2011
The main problem with the insurance email is that is way too technical and unclear. The first paragraph is very confusing and that is a serious problem since if people don’t like the start of the email they are less likely to read it in detail and just skim through it. It doesn’t explain the change in a clear way and doesn’t tell people what the benefits of this new thing are. I find it is important to get the employees to be for any change or your run the risk of them not doing it or not doing it correctly. The email should get the employees excited in and agree with the change, but it does not do that. This email would just leave employees scratching their head and being against the powers above them.