Companies Websites

I feel like it is a bad idea for companies to use overly formal words and corporate-speak. As a person who uses the internet I feel that when on an overly complicated website I am less likely to go on the site again or purchase anything from the company. Unless the company’s website will only be used by people who are able to comprehend the corporate-speak. You are essentially alienating your perceptive clients. I believe that many companies communicate this way because the powers at the top of these companies have been around for a while. As a result of this these owners are hesitant to change anything.  It as if they believe that since their company is making money and has been they have no motivation to change the way they operate. One thing is for sure that if you want to make more money you need more people to be on your website. They need to like what they say, and be able to comprehend it.  Lastly they need to leave the website liking what they saw and planning to spend their money on whatever it is your company is selling.