The sample business writing I found was written by Wells Fargo. It has to do with owning a home and setting up your mortgage with them. The format they used for writing this was to put the different points into spate boxes. They made the broader point on the left side and then explained more on the right. I feel this was effective as it doesn’t make a customer feel overwhelmed by information that has a tendency to be confusing to people. By reading this I am able to understand the greater benefits that Wells Fargo has to offer. I feel the main reason it is an effective is I would consider using them if I was purchasing a home in the near future.